{"title":"The Jẹjẹ (“Gentle”) Collection","description":"\u003cp\u003e\u003cem\u003e\u003cspan\u003e“Gentleness as strength for s\u003c\/span\u003e\u003cspan\u003elow, intentional self-care.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eInspired by the Yoruba concept of \u003cem\u003eJẹjẹ\u003c\/em\u003e (meaning “Gentle”, “Softly” or “Slowly”), t\u003c\/span\u003e\u003cspan\u003ehis is one of Iomí’s most emotionally resonant collections because of its cultural and philosophical connections across daily living, spirituality, and language. \u003c\/span\u003e\u003cspan\u003eRather than just being a typical grouping, these products altogether are centered on the cultural values of patience, calmness, and taking an intentional approach to gently caring for yourself aka “taking it easy”. \u003c\/span\u003e\u003cspan\u003eThese oils invite moments of stillness, softness, and peacefulness \u003c\/span\u003e\u003cspan\u003ewhile also celebrating nourishing skin and hair rituals for everyday wellness\u003c\/span\u003e\u003cspan\u003e. So if you’re looking to experience\u003c\/span\u003e \u003cspan\u003egentleness in action, \u003c\/span\u003ethis collection is the embodiment of just that.\u003c\/p\u003e","products":[{"product_id":"beauty-example-product-1","title":"Belinha Oliva","description":"\u003cp\u003e\u003cem\u003eMeaning: \"Beautiful Olive\" \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGentle-Soothing Body + Hair Oil\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eBelinha Oliva is \u003c\/span\u003ea soft, gentle dual-purpose oil with a lightweight slip-forward base and a breathable\u003cspan\u003e structure\u003c\/span\u003e. The high Brazilian oil combo of Babassu and Maracujá keeps the oil lightweight and easy to absorb, while the \u003cspan\u003eNigerian Shea Butter adds a protective layer of rich moisture to help keep skin and hair feeling smooth, supple, and cared for. T\u003c\/span\u003ehe Baobab oil adds strength and gentle skin nourishment while Olive oil with Alfazema brings a calming, soothing finish without weighing the skin, hair or scalp down. \u003cspan\u003eThis \u003cem\u003ebeautiful\u003c\/em\u003e comforting blend of Afro-Brazilian and West African botanicals was intentionally designed to nurture delicate skin and hair with lightweight yet lasting moisture. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a kid-friendly product, thoughtfully created with gentle ingredients for children ages 5+ and adults. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eHOW TO USE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e- Apply a few drops to scalp and massage gently; smooth into ends of hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e-Apply a few drops to hands, rub together and gently smooth into damp skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e-For best results, use after bathing and hair washing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIngredients: \u003cspan class=\"s1\"\u003eOlive Oil, \u003c\/span\u003e\u003cspan class=\"s1\"\u003eBabassu Oil, \u003c\/span\u003e\u003cspan class=\"s1\"\u003eMaracujá Oil (Brazilian Passion fruit), \u003c\/span\u003e\u003cspan class=\"s1\"\u003eBaobab Oil, \u003c\/span\u003e\u003cspan class=\"s1\"\u003eShea Butter, and \u003c\/span\u003e\u003cspan class=\"s1\"\u003eAlfazema (Brazilian Lavender)\u003c\/span\u003e\u003c\/p\u003e","brand":"Iomí Skincare","offers":[{"title":"Default Title","offer_id":46111519015048,"sku":"B-MS-0426-1","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1760\/3720\/files\/106FDA1A-E652-4A8B-A3EC-A0B2EFECB438.jpg?v=1784673219"},{"product_id":"afẹfẹ-jẹjẹ","title":"Afẹfẹ Jẹjẹ","description":"\u003cp\u003e\u003cem\u003eMeaning: \"Gentle Breeze\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Body Oil\u003c\/strong\u003e\u003cbr\u003eAfẹfẹ Jẹjẹ is a soft, lightweight body oil designed to feel like an airy, fluid, and calming glide when melted into the skin. The \u003cspan\u003ehigh Maracujá oil content and the \u003c\/span\u003eherb-infused Coconut oil creates a breezy slip-forward texture that keeps the body oil \u003cspan\u003efeatherlight and fluid\u003c\/span\u003e, while B\u003cspan\u003eabassu prevents heaviness and gives the oil a soft, breathable “skin-air” slip. The \u003c\/span\u003esmall but meaningful presence of Andiroba oil and Shea Butter \u003cspan\u003eadds grounding and skin-conditioning depth to the skin that doesn’t disrupt the formula’s airy, almost mist-like finish while quietly\u003c\/span\u003e anchoring the skin with restorative softness. \u003c\/p\u003e\n\u003cp\u003eThis body oil will have you feeling like you’re walking along the coastal shores, being embraced by a soft gentle summer breeze. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIngredients: Maracujá Oil, Babassu, Andiroba Oil, \u003cspan\u003eBrazil Nut Oil, \u003c\/span\u003eCoconut Oil, Shea Butter, Alfazema (Brazilian lavender), Lemongrass. \u003c\/p\u003e","brand":"Iomí Skincare","offers":[{"title":"Default Title","offer_id":46128012427400,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1760\/3720\/files\/664F3776-26F8-4C37-B225-372D75279869.jpg?v=1784673219"},{"product_id":"jẹjẹ-carinho","title":"Jẹjẹ Carinho","description":"\u003cp\u003e\u003cem\u003eMeaning: “Gentle Care”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAfter-Shower Beard Oil\u003c\/strong\u003e\u003cbr\u003eJẹjẹ Carinho is a soft-conditioning beard oil intentionally designed around comfort, touch, and post-shower care. The Babassu and Maracujá oils create a light, velvety glide that absorbs cleanly into both beard hair and skin while the Baobab and Andiroba oils provide quiet, gentle nourishment and replenishment for the beard. Shea Butter adds a finishing softness that gently conditions both the beard hair and the skin underneath it and the Alfazema infusion gives the oil a subtle, freshly-washed calming warmth that supports its “gentle care” identity without overpowering the natural oils.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003cbr\u003eHOW TO USE:\u003c\/b\u003e\u003cbr\u003eApply 2-3 drops to damp beard (and\/or mustache) and gently rub and massage oil into hair strands. For best results, apply on damp hair after showering or washing face. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eIngredients: Babassu Oil, Maracujá Oil (Brazilian passion fruit), Baobab Oil, Andiroba Oil, Shea Butter, Alfazema (Brazilian lavender). \u003c\/span\u003e\u003c\/p\u003e","brand":"Iomí Skincare","offers":[{"title":"Default Title","offer_id":46128012492936,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1760\/3720\/files\/7294247D-6CFC-42E3-8D96-1A85E6811830.jpg?v=1784673219"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/1760\/3720\/collections\/2BE9CA76-AF2A-4B68-A8AB-E9001A6336A1.webp?v=1785075567","url":"https:\/\/iomiskincare.com\/collections\/the-j%e1%ba%b9j%e1%ba%b9-collection.oembed","provider":"Iomí \u0026 Co.","version":"1.0","type":"link"}